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  • 50 Years of Truth

It’s been 50 years since Will Primos first started cobbling together wild turkey calls in his garage in-between shifts at his family restaurant business. He wasn’t trying to do much more than harness his passion for hunting and share it with people. But from those humble beginnings in Mississippi in 1976, an iconic hunting brand was born, beloved for its authentic story-telling, high quality products, and commitment to conservation and education. 

A true icon of the American outdoor industry with five full decades of getting out into the woods, moving through pristine landscapes, and speaking the language. 

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Hunting-themed advertisement with four men in hunting gear and the Primos Hunting logo.
A group of men in hats.

"I like to think that we helped everyone fall a little deeper in love with great habitat and wild expanses of nature"